Liora Vale
Liora Vale is a fictional multidisciplinary designer shaping tactile brand worlds for hospitality, fashion, and cultural spaces. Her work blends visual identity, signage, and interior storytelling into calm, high-contrast experiences that feel cinematic in person.
The studio takes on a small number of commissions each season across identity refreshes, spatial concepts, and campaign art direction. Enquiries: studio@lioravale.design
Each project begins with narrative mapping: how a guest moves, what they notice first, and which material decisions make the brand feel unmistakable before a single word is read.
Liora works closely with founders, architects, and fabrication teams to
keep concept and execution aligned from sketch to installation.
The result is design that carries through menus, uniforms, wayfinding,
digital touchpoints, and the atmosphere of the room itself.
Every detail is tuned to feel composed, useful, and memorable without
slipping into generic luxury language.
The goal is simple: give people a place they can recognize instantly and remember long after they leave.
01.
Nightglass Hotel
A boutique hotel identity built around smoked glass, brass details, and a wayfinding system designed to feel like a film title sequence.
02.
Morrow House
Brand direction and packaging for a coastal restaurant group, pairing restrained typography with tactile menus and room-tone photography.
03.
Field Notes Market
A neighborhood grocer concept with editorial signage, illustrated produce markers, and a warm materials palette for repeat discovery.
04.
Aster Civic Arts
Season launch campaign for a contemporary arts venue spanning posters, environmental graphics, ticketing, and social motion assets.
Liora gave us a visual language that extended far beyond a logo. Guests feel the brand in the corridor lighting, the room folders, and the way the reception desk frames the arrival experience.
Mina Serrano Founder, Nightglass Hotel
She understands how to make a cultural institution feel contemporary without sanding off its character. The campaign system worked on walls, screens, tickets, and the city itself.
Theo Barker Director, Aster Civic Arts
What stood out was the discipline. Every material, type choice, and sign placement supported the atmosphere we wanted people to feel the second they stepped inside.
Rae Okafor Co-owner, Morrow House
Liora is unusually fluent between concept and build. She can discuss references with a curator in the morning and resolve fabrication details with contractors in the afternoon.
Jonas Hale Architect, Common Room Studio